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The Omnichannel Intent-Based Outbound System: How Modern B2B Teams Are Generating Pipeline
| Bryan Whiting
b2b sales marketing automation lead generation intent data sales tech

The Omnichannel Intent-Based Outbound System: How Modern B2B Teams Are Generating Pipeline

  • Intent-based outbound inverts the sales process: instead of finding demographic fits and hoping for timing, it identifies active buying behavior and works backward to reveal the buyer's identity
  • The four-layer stack—Identification (RB2B), Orchestration (Make.com), Enrichment (Clay/Prospeo), and Execution (Instantly + PhantomBuster)—can be assembled for $150-$1,100/month depending on scale
  • Person-level de-anonymization is generally non-compliant with GDPR; US-based B2B companies can operate legally under CAN-SPAM, but geo-filtering EU traffic is mandatory to avoid €20M+ fines