Search Console is showing repeated page-one and page-two visibility for booking-page iframe and embed queries, which means searchers want implementation help rather than general product overviews.
The biggest failures usually come from ownership confusion, unrealistic UX expectations, and trying to force an embedded experience to behave like a fully native scheduling flow.
For many business sites, a clean link-out to the booking page is more reliable and more trustworthy than a brittle embed that adds friction.