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State of AI Marketing: January 2026
| Bryan Whiting
trends future of marketing state of the union

State of AI Marketing: January 2026

  • AI has created a new programmable abstraction layer involving agents, prompts, contexts, and tools that developers must master to stay competitive
  • The value of marketing expertise has shifted from execution to taste—knowing what humans want is now the differentiating skill
  • Humans remain the decision-makers and gatekeepers; AI will simulate taste but never truly possess it