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Featured Project Selection Strategy for Architecture Websites: How to Show the Right Work First
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Architecture Website Design Portfolio Strategy Architecture Marketing Project Selection Conversion UX

Featured Project Selection Strategy for Architecture Websites: How to Show the Right Work First

  • The projects a firm features first shape client expectations about quality, fit, and specialization.
  • A strong featured-project strategy is about relevance and sequencing, not just putting the prettiest images on top.
  • Most firms improve the site by curating more aggressively rather than by displaying more work.