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Architecture Website Motion and Animation Guidance: How to Add Life Without Cheapening the Work
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Architecture Website Motion and Animation Guidance: How to Add Life Without Cheapening the Work

  • Motion should support orientation, pacing, and emphasis rather than compete with the architecture itself.
  • The best architecture site animation is restrained enough to feel intentional, not showy.
  • Firms usually get better results from subtle transitions, reveals, and hover states than from cinematic effects everywhere.